From Runway to Retail: Understanding the Fashion Supply Chain
The fashion industry is a dazzling world of creativity and style, where trends emerge on the runway and captivate consumers around the globe. However, behind the glamour lies a complex and intricate network known as the fashion supply chain. From the initial design concept to the final product on the store shelf, this supply chain involves numerous stages and players. In this blog post, we’ll take a deep dive into the journey of fashion, from the runway to retail, and explore the fascinating dynamics of the fashion supply chain. Design and Concept It all begins with an idea. Fashion designers draw inspiration from various sources, and their creative vision shapes the entire process. Sketches, mood boards, and fabric choices come together to create a concept that will later become a collection. Material Sourcing Once the designs are finalized, the next step is to source the materials. Fabrics, trims, and accessories are carefully selected based on factors such as quality, availabi...